Deli · Bait · Tackle · Cold Beer · Groceries
"We open before the sun comes up so you never miss the bite."
Kelly's Country Store has been a landmark in Osteen for decades — the kind of place where the locals know your name, the bait is always fresh, and the coffee is always hot. Tucked right along the route to the St. Johns River, we're the first and last stop for fishermen, hunters, and families from around Volusia County.
We carry everything you need without the big-box hassle: live bait, tackle, groceries, a hot deli counter, ice-cold beer and drinks, and all the supplies to make your day on the water a success. Come in once and you'll understand why generations of families have made us their go-to.
We stock it all — no second stop required. From live bait to groceries, ice to beer, we've got your whole day covered.
Fresh shiners, nightcrawlers, and crickets stocked every morning. Call to reserve your quantity before heading out.
Fresh-made sandwiches, hot plates, biscuits, and daily specials starting at 5:30 AM. Real food, reasonable prices.
Hooks, lures, line, sinkers, and rigs for freshwater Florida fishing. Everything you need if you forgot something at home.
Full walk-in cooler with domestic and craft beer, seltzers, Gatorade, water, and sodas. Ice-cold from 5:30 AM.
Bread, dairy, canned goods, snacks, coffee, ice, sunscreen, and bug spray — all the daily essentials close to home.
Florida fishing and hunting licenses, ammunition, calls, and seasonal hunting supplies. Ready for whatever's in season.
The St. Johns River is one of Florida's legendary largemouth bass fisheries — and Kelly's is right on the way. Here's what you're fishing and when.
Trophy bass fishing year-round on the St. Johns. Spring spawns are legendary. Wild shiners are the go-to bait — we keep them stocked daily.
Panfish are everywhere in the shallows. Crickets and worms under a cork is all you need. Great for families and kids learning to fish.
Night catfishing on the river is a summertime tradition. Crappie run heavy in winter months — jigs and live minnows work best.
Multiple public ramps within a few miles on the St. Johns. Trailer-friendly parking at Kelly's — swing in, load up, and get on the water fast.
Bass are most active at dawn. We open at 5:30 AM so you can grab live bait, coffee, and a breakfast biscuit and still make first light.
Florida freshwater fishing licenses sold in-store. Annual, 7-day, and 3-day options. No waiting online — pick it up on your way to the ramp.
Don't take our word for it — here's what fishermen, hunters, and local families have to say about Kelly's.
"Been stopping here for 15 years on the way to the river. Kelly always has fresh shiners and the breakfast biscuits are the best in Volusia County. Wouldn't fish the St. Johns without stopping in first."
"This is what a real country store should be. They open before the sun comes up, the bait is always fresh, and the hot food is legit. Called ahead on a Saturday morning and my shiners were waiting at the counter. Can't ask for more."
"Took my son fishing for the first time and stopped at Kelly's for crickets and supplies. The lady at the counter showed him exactly what to use for bream. Caught 14 fish that morning. This place is a gem."
"I drive past two convenience stores to come here instead. The deli is incredible, prices are fair, and it's locally owned. The catfish plate on Fridays is worth the drive alone. This is old Florida — treasure it."
Live bait is stocked fresh every morning. Call ahead before 5 AM on busy weekends to reserve your shiners. We'll hold them at the counter with your name on the bucket.
Located in Osteen, FL — right on the route most St. Johns River fishermen take heading to their favorite spots. Quick in-and-out, no detour needed.
Osteen, FL · Volusia County
Near the St. Johns River
(386) •••-••••
Mon–Thu & Sun: 5:30 AM – 10 PM
Fri–Sat: 5:30 AM – 11 PM
Ample lot space · Truck & boat trailer friendly
Quick in-and-out layout for anglers
Call before you come and we'll set aside exactly what you need. No showing up to find the shiners picked clean on a Saturday morning. Your name on the bucket, waiting when you roll in.